Week 7: Email List Building

Email list building is a very easy way to stay in touch with everyone from leads to closed clients.

It can be as complicated as you make it with fresh articles all the time or very simple such as using an auto-send feature where it grabs my blog posts via RSS feed.RSS Feed Savvy Home Realty Solutions

I personally choose the simple route and go with RSS feeds with an auto send feature.  If you are a prolific blogger, then the biggest thing you will have to do is import your list & set up your RSS feed campaigns.  After that, you can set it and forget it!

Most email campaign providers make that easy to do by having import & export options.  You just need to have a list type that is compatible with the service (mostly .xlsx or .csv).

Why do you want an email campaign provider?  Tracking is my #1 reason.  I can see who opened the email, who clicked on what links and of course for the ease of having monthly campaigns sent out via my blog RSS.

There are many types of email campaign providers.  I personally use mailchimp (<<affiliate link, just FYI.)  I used to use Constant Contact but found it cumbersome.  It may have changed in the last 3 years that I haven’t used it.  I have also heard great things about Aweber.

Who do I send it to?

  • Past clients
  • Sphere of Influence
  • Leads

What do I send my clients?

  • Blog RSS – Monthly
  • Our New Listings – Monthly
  • Market Reports – Monthly
  • Random Calls 2 Action – Monthly (buy, sell, rent, etc)

Along with staying compliant with your local, state and federal real estate advertising laws – you should also study up on the CAN-SPAM Act.  Here is the FTC’s guide for businesses on email marketing.

This week put your list of a minimum of 100 past clients, leads, sphere together and send it out!

Do you have an email list?  What content do your clients find valuable?

Share What You Would Do!