Unless you have a heavy web presence, the title of this post is probably just gibberish. If you have a moderate presence, the words may ring a bell but you may not fully understand the impact they have on your web presence in 2013-2014.
If you are getting a website made or redesigning a website, all of these terms should be considered (for the next 6 months at least!) You must insist that your site is mobile responsive and contains HTML5 coding and you should grasp what Hummingbird means for the ranking of your site!
This means that your website will respond to work better with whatever device is utilizing the website. Basically the website is coded to identify if a PC, phone or tablet is using the website and the website will morph or respond so it is the most user friendly on that device.
Why is this important? Almost 30% of my web visitors are coming in via phone or tablet. When your website “responds” to the device then it will provide a better user experience overall. Your engagement should improve (bounce rate, #pages visited & time on site.) Hopefully that would mean more website visitors turning into leads since they should easily find what they are looking for no matter what device they are on and contact you.
If you haven’t yet, go look at your websites on tablets and phones and if they are not mobile responsive they will appear to be a “hot mess”. I don’t know about you, but my old eyeballs do NOT enjoy looking at websites on my phone that I have to turn sideways, scroll, zoom in, etc. Can you say “BOUNCE?” whenever I hit a “hot mess?”
While I am not a proclaimed expert on HTML5, it does seem like “The Hummingbird” likes to chug-a-lug the HTML5 juice big time!
I switched 4 themes in the last month to themes that have HTML5 coding and they are racing upwards in the search engines! I am also creating subdivision specific websites for each one of my agents and last week I put a 2 year old aged and backlinked domain on an HTML5 coded wordpress theme and it was ranking VERY WELL in FIVE DAYS for very competitive and highly searched terms.
I certainly do not doubt the power of HTML5 at this moment!
Hummingbird is Google’s new algorithm. It was estimated to be released around the end of August. Hummingbird is out there looking for more “natural” tidbits to drink up. It seems they want natural writing surrounded by your strong deep linked anchored text. I have found that less is more as long as the content remains conversational, quality and relevant. They no longer want to see the internal link farms and spam fests.
Hummingbird also has messed with analytics (if someone reaches your site and they are logged in to google you cannot see their search string or referrer) and adwords keyword tool. Something I am not a fan of but I still can deal.
The Synopsis of All of Above:
I suspect internal link farms (famous with real estate agent websites) and speaking to the search engines rather than the audience will soon be demoted. I do also suspect google will have a new algorithm in the future where it takes bounce and engagement and social driven traffic into account.
When I got started with real estate blogging in 2006, I was very conversational. I did transition to “searchenginese” somewhere in 2009 and now I am back to conversational. Natural long tail always wins no matter what “The Google” does.
Who knows what will be the important terms to make you rank and increase engagement du jour next year?!?!
Where do you stand with visitor engagement and website traffic these days? Has Hummingbird hurt or helped you? If you are not mobile responsive do you see a dramatically higher bounce rate for mobile & tablet visitors?